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anxiety relief
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good£355K£355K/yr · 796K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.07avg listing price — sweet spot $15–$100
Review moat
Okay3,894avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.63–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch