45
antiseptic cream
Skip itPrices mostly outside the sweet spot ($1.77–$8.64) — this niche doesn't clear our bar today.
Conversion
Incredible24.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£544K£544K/yr · 604K searches
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,804.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.77–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100