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antihistamine tablets
Launch itA $2.5M/yr market growing +59.7% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 1.4M searches
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.77–£26.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,136.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf