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antibiotics
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great499avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Price range
Okay£4.37–£20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£99K£99K/yr · 232K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf