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antibacterial mouthwash
Skip itPrices mostly outside the sweet spot ($1.93–$10.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 158K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,784.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.93avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£10.06cheapest to priciest tracked listing — scored on the share inside $15–$100