50
ankle tape
Worth a lookShows low returns (0.2%), but soft demand (-32.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,396.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.41avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 106K searches
Price range
Bad£2.56–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.1%90-day search growth — must beat 0% to launch