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ancient and brave collagen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.43avg listing price — sweet spot $15–$100
Market size
Great£1.2M£1.2M/yr · 399K searches
Price range
Good£5.79–£32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,575avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand