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amino acids
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Great481.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.71–£30.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.02avg listing price — sweet spot $15–$100
Market size
Okay£172K£172K/yr · 214K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch