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36

amethyst crystal

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Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 5Conversion 28Competition 6Returns 95Price range 74Avg price 76Brand share 9Review moat 54Quality gap 86

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.59

avg listing price — sweet spot $15–$100

Price range

Good£4.93–£43.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,337.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£62K

£62K/yr · 178K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-39.8%

90-day search growth — must beat 0% to launch