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always ultra pads
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Good£339K£339K/yr · 241K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Price range
Okay£2.51–£24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,725.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand