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allevyn gentle border
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,289.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Price range
Okay£7.05–£21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£163K£163K/yr · 89K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand