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affirmation cards
Skip itPrices mostly outside the sweet spot ($3.60–$13.70) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great386.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 225K searches
Price range
Bad£3.60–£13.70cheapest to priciest tracked listing — scored on the share inside $15–$100