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activated charcoal
Worth a lookShows low returns (0.1%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good941avg incumbent reviews — the moat a new listing must climb
Market size
Good£388K£388K/yr · 384K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.97–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch