53
5htp
Worth a lookShows low returns (0.1%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Great389.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£339K£339K/yr · 200K searches
Price range
Okay£6.41–£23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier