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3m ear plugs
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,153.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.07–£28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 99K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand