51
3 wick candle
Worth a lookShows low returns (0.6%), but soft demand (-53.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£16.57avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good682.41avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.35–£28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 134K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch