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white pepper
Skip itPrices mostly outside the sweet spot ($0.84–$15.47) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great223.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£85K£85K/yr · 71K searches
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Price range
Bad£0.84–£15.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier