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white chocolate easter eggs
Skip itSoft demand (-98.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible29.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 43K searches
Growth
Bad-98.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.60–£10.46cheapest to priciest tracked listing — scored on the share inside $15–$100