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white chocolate chips
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.99avg listing price — sweet spot $15–$100
Price range
Good£1.49–£48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,272.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£156K£156K/yr · 79K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand