70
whisky
Worth a lookShows a $12.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£12.3M£12.3M/yr · 8.9M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great£22.06avg listing price — sweet spot $15–$100
Price range
Great£12.87–£53.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,265.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand