60
water
Launch itA $3.1M/yr market growing +57.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.1M£3.1M/yr · 5.9M searches
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,106.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.91avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£12.02cheapest to priciest tracked listing — scored on the share inside $15–$100