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washing powder storage
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Great273.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.77–£36.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 251K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand