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washing pods
Launch itA $7.5M/yr market growing +14.3% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible£7.5M£7.5M/yr · 5.0M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good£3.00–£31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Review moat
Okay1,503.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand