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waffles
Skip itPricing outside the sweet spot ($3.08 avg) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great388.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£162K£162K/yr · 205K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£1.62–£16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.08avg listing price — sweet spot $15–$100