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vegan chocolate coins
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 51K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.10–£13.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier