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Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Good£621K£621K/yr · 358K searches
Review moat
Good1,016.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Price range
Good£5.27–£24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf