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toddler food
Skip itPrices mostly outside the sweet spot ($1.40–$15.05) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great403.07avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 81K searches
Price range
Bad£1.40–£15.05cheapest to priciest tracked listing — scored on the share inside $15–$100