47
tinned fruit
Skip itPrices mostly outside the sweet spot ($0.69–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Great437.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 181K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.60avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.69–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100