66
sweets
Launch itA $3.6M/yr market growing +3.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.6M£3.6M/yr · 8.2M searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,445.49avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.80avg listing price — sweet spot $15–$100
Price range
Bad£0.65–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100