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sweets for party bags
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($6.07 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good502.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Market size
Good£295K£295K/yr · 458K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad£1.03–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.07avg listing price — sweet spot $15–$100