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stranger things cake topper
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great176.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 107K searches
Price range
Bad£3.38–£15.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-64.3%90-day search growth — must beat 0% to launch