50
sparkling water cans
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Great274.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Market size
Okay£162K£162K/yr · 85K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£9.74–£12.57cheapest to priciest tracked listing — scored on the share inside $15–$100