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soup bags for freezer
Skip itSoft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good521.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 87K searches
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-65.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.73–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100