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53

sodium hypochlorite

Worth a look

Shows low returns (0.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.

Market size 69Growth 14Conversion 78Competition 24Returns 100Price range 71Avg price 86Brand share 28Review moat 68Quality gap 55

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£19.55

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.83–£32.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£712K

£712K/yr · 465K searches

Review moat

Good795.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch