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small bin bags
Worth a lookShows searches that convert (18.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,098.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£222K£222K/yr · 221K searches
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Price range
Bad£1.51–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100