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sma little steps milk 1
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great297.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 43K searches
Price range
Bad£7.65–£15.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand