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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 20Conversion 75Competition 50Returns 100Price range 80Avg price 74Brand share 15Review moat 82Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great351.44

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.65–£56.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.83

avg listing price — sweet spot $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£113K

£113K/yr · 108K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand