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sauvignon blanc new zealand
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great233.66avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great£3.90–£61.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.85avg listing price — sweet spot $15–$100
Market size
Good£445K£445K/yr · 196K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand