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russian standard vodka
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£24.75avg listing price — sweet spot $15–$100
Price range
Great£13.66–£42.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good752.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand