65
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Launch itA $4.3M/yr market growing +11.2% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£4.3M£4.3M/yr · 3.5M searches
Avg price
Great£18.58avg listing price — sweet spot $15–$100
Price range
Great£9.86–£33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,771.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality