71
ready meals
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great338.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 1.8M searches
Price range
Good£0.78–£44.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.79avg listing price — sweet spot $15–$100