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ready made formula newborn
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good850.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Price range
Good£7.07–£25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£132K£132K/yr · 95K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand