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puriclean
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,244.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£95K£95K/yr · 57K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.51–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100