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pumpkin candle
Worth a lookShows low returns (0.6%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good873.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£4.15–£32.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 301K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch