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prosecco case of 6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£22.63avg listing price — sweet spot $15–$100
Review moat
Great318.89avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.05–£54.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 57K searches
Brand share
Bad100%top-5 brand share — brand-locked demand