38
pop tarts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good653.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£102K£102K/yr · 166K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£2.80–£15.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand