58
plug in air freshener
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£3.0M£3.0M/yr · 2.8M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Price range
Okay£3.06–£21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,294.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand