51
perrier sparkling water
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great441.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Price range
Okay£2.92–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 49K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier