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pectic enzyme
Skip itPrices mostly outside the sweet spot ($3.65–$13.55) — this niche doesn't clear our bar today.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great305.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 28K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.65–£13.55cheapest to priciest tracked listing — scored on the share inside $15–$100