33
pastry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Good553.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£100K£100K/yr · 324K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Avg price
Bad£1.84avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.45–£2.96cheapest to priciest tracked listing — scored on the share inside $15–$100